Let’s have a quick rundown on how to start making money using search engine optimization and keyword research. It’s actually quite simple and repetitive once you know how to start.
Step 1: Understand your prospects Start by considering your potential customers’ motivations and intent. What types of questions will they be asking? What are they trying to accomplish? Use these questions to start a list of keywords to research.
Remember that you get 2 types of buyers. The first is a more analytical thinker and tends to ask many how and what questions. How to make money online? What is the fastest way to make money? What is the safest way to start an online business? How do I get traffic?
Other prospects are more emotional and relational in their approach. Spontaneous and humanistic types are concerned with the experience and the results: best selling money ebook, most successful online business, internet marketing for dummies.
How to think like your prospect Not all people want to run a successful online business, but nearly all people want to make easy money. If you can show them the benefits of making money online, they may be willing to buy an ebook or some other product from you. It’s also important to know they are in the buying process.
Step 2: Think broad and wide Take your list to the Wordtracker Keyword Universe. Use it as a starting point to research specific terms, and also use the thesaurus feature. Gather a few broader terms around ‘make money online’ Make sure that they are specific enough to match your business, like start home business’, ‘work from home‘ and ‘get rich quickly’ On the internet, traffic costs you money, so think quality keywords, not quantity. Now you can start adding terms and phrases to you content that match most closely with your visitors’ intent in relation to what you sell.
Step 3: Prioritize for conversion Prioritize the keywords not just on the amount of traffic potential, but by clear intent. You must also take into account the ability of your product to present the value that will convert this traffic. It is okay to add terms with very little traffic potential if they have a high probability of converting traffic into sales. These are the terms you will not only want to optimize your pages for, but terms that you will want to be present in your content. If you want even better results, then you will also want to use these keywords in your anchor text. You will eventually make money because someone asked and you had their answers.
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