Finding profitable keywords is the key to a money-making PPC campaign. To find these types of keywords, you will need to use some sort of PPC tracking script. In this article, we will discuss a script called Prosper202.
Prosper202 was developed by Wes Mahler of Tracking202, and is free tracking script that offers real-time tracking of your PPC campaigns. You can download the script from their website, and you will need to host it on your own web server. However, it is recommended that if you are planning on sending a large amount of clicks through the script that you make sure and install it on its own dedicated server.
Once you have everything installed, you will first want to setup your campaigns. Under the setup tab, there is a submenu that shows the different setup steps. You will first need to add in your PPC accounts (ie. Google Adwords, MSN Adcenter, etc) and then input any affiliate networks you are using (Hydra, NeverblueAds, etc).
Next, you will want to add in the necessary info for the particular offer you are planning to send traffic to. The important step here is to input the correct affiliate url. You can get this from the CPA network you are currently using. Just make sure to include the subid parameter in the url so Prosper202 can pass along the subids correctly.
You will also have the options to rotate and cloak your links. If you only want to send traffic to a single offer, you can ignore the rotate option, but this is useful for testing the conversion rates between multiple similar offers. Cloaking your links makes it so your Affiliate Manager will be unable to see where your traffic is coming from and I would suggest you use this to protect your traffic sources.
If you are using a landing page, then you will need to put it in to the system as well. Once you do that, Prosper202 will give a snippet of javascript code that you will need to insert into the bottom of your page. You will also get a url that you need to use everywhere you have a link to your offer. This is needed so the script can track everything properly.
Finally the last required step is to get your link. This is what you will input into your PPC account when setting up your campaign. Depending on the PPC platform you are using, you also may need to add an extra parameter to dynamically track the keyword associated with each click.
If you want to have real-time tracking of the leads you receive, you will also need to email the global tracking pixel that Prosper202 gives you to your affiliate manager. They should install it on the offer’s confirmation page and whenever you get a lead, the pixel will fire and it will notify Prosper and update the stats. This is an optional step, but if you don’t do this you will have to manually enter in the converting subids into prosper202 yourself.
Once you have gotten everything setup, Prosper202 will handle the rest. You can see your clicks and leads in real-time using the Spy View, and you can see all the individual stats for each campaign in the overview page. Now you can figure out exactly which keywords are leading to sales and which ones are not. By having this info at your fingertips, you can take out those non converting keywords and start making your PPC campaign profitable.
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