As the high street crumbles under the economic pressure of the media hyped financial downturn, more and more newspapers are reporting that on the internet shopping is the way forward to help keep the economy afloat. This in itself has sparked a marketing revolution in the industry with SEO (search engine optimisation) companies vying for the tenders to market some of the largest companies in the world. The difference this impact is having on the marketing and advertising business is phenomenal, rather than investing in marketing in publications, on the radio and on television, the industries that are search engine savvy are spending their marketing budget on search engine optimisation, and more distinctively PPC services, better known as Pay per click.

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